Whether you are new to PPA education or getting acclimated to it we want to help you navigate our educational content seamlessly! In order to do so, you should understand the basics of how we organize and categorize our educational content. There are three parts to the whole.
PPA photography classes are categorized into 3 groups: Bridging the Gap, Photography, and Business.
Bridging the Gap consists of topics within branding, entrepreneurial inspiration, entrepreneurism, psychology of sales, and understanding the market. If you are familiar with the Bridging the Gap track at IUSA, you know that these instructors are not just photographers but also out of industry speakers to help you learn from varied perspectives. Most content in this area caters to helping you cultivate a healthy business mindset. It's all about helping you become a successful entrepreneur and small business owner by teaching you how to think about your business and the overarching market.
Photography consists of all the photographic specialty niches we cover (so far), as well as your technical photography skills, gear and technology techniques, and plenty of creative inspiration to motivate you.
Business consists of topics within financial planning, business operations, finance, marketing, sales, studio tours, and descriptions on various PPA professional development opportunities. You may be wondering, how is 'Business' different from 'Bridging the Gap'? The educational content in this section is the technical how-to's you'll need when working on your business. This is where you go for in-depth details on the multiple facets under marketing and running every aspect of your photography business.
You will see these categories everywhere when searching the PPA website! You will see them in our tags, and you will see them as filters when browsing our huge video library so that you can narrow down your choices.
In this curriculum you will get a little tour through the type of content we have to offer designed to help you achieve a profitable and sustainable business. The Getting Started Curriculum will get you started with PPA education if you are new and it will help get you started in rethinking, revamping, and even creating the photography business of your dreams!