See the Difference Campaign
Consumers don't always have the information in hand to understand the difference a professional photographer can make. As a result, PPA launched a consumer-focused campaign in 2010 called See the Difference® to help educate consumers on the value of professional photography.
The goal of this campaign is to help consumers "see the difference" when they are evaluating photographers…and realize the importance of hiring a pro.
As part of the campaign, online advertising and social media drive prospects to specialized landing pages that highlight articles, image galleries, videos and search capabilities linked to our exclusive PPA Find-a-Photographer database:
- See the Difference Certified Professional Photographers Make
Help spread the word with these See the Difference Resources.