Psychology of Sales is the last of four curriculums under Bridging the Gap. We suggest you take this curriculum after completing Understanding the Market.
Part of being a successful entrepreneur is understanding your role in the sales process. While there is an entire Deep Dive devoted to sales, this curriculum is designed to get you thinking about how "sales" are part of the overall client experience and to help you think like a salesperson as you develop your products and refine your client relations process.

“People do not buy goods and services. They buy relations, stories and magic.”  - Seth Godin

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Psychology of Sales
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Recommended Books
Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith
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